When Dan approached us he had a sour taste in his mouth from past experiences with web developers and hosting companies in general. He was in desperate need of a company that wasn’t in the market to squeeze every penny out of your pocket. His previous web hosting company, we’ll call them “Company X” was charging outrageous fees and customer service was almost non-existent. This is a story I hear all too often and we here at The Design Stop strive to give our clients up front estimates with no hidden fees and excel with getting work done in a timely fashion.

A Florida personal injury attorney dedicated to getting you past your accident For 24 years, the Law Offices of Daniel R. Maier, P.A. has fought for the rights and interests of individuals and their loved ones injured through no fault of their own. In 2004, Attorney Daniel Maier founded the Law Offices of Daniel R. Maier, Fort Lauderdale and dedicated his practice to personal injury cases. The firm’s goal is to win settlements that are in your best interests so you can get past your accident and on with your life. Picture 24

5 useful logo design tips

1. Learn what a logo is and what it represents

Before you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, colour, and / or images.

logo design collage

A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job.

One must first know what a logo is before continuing.

For further Reading on what a logo is, check out Wikipedia’s definition or CreativeBits’s discussion on what is a logo?

2. Know the rules and principles of logo design

Now that you know what a logo is supposed to do, and what it should represent, you now must learn what makes a great logo aka; the basic rules and principles.

McDonalds logo design

As David says:

  1. A logo must be describable
  2. A logo must be memorable
  3. A logo must be effective without colour
  4. A logo must be scalable i.e. effective when just an inch in size

For Further reading on the rules and principles of great logo design I highly recommend reading these logo design tips from Logo Factory before continuing.

3. Learn off other’s successes and mistakes

Successful Logos

Now you know what the rules are, you can distinguish the difference between a good and a bad logo. Knowing which logos have succeeded, and why, gives an insight into what makes a good logo.

logo design mistakes

For example, let’s look at the classic Nike Swoosh (shown above). This logo was created by Caroline Davidson in 1971 for only $35, yet it’s still a strong, memorable logo, effective without colour and easily scalable. It is simple, fluid and fast, and represents the wing in the famous statue of the Greek Goddess of victory, Nike (something perfect for a sporting apparel business). The Nike logo is just one of many great designs, think about other famous brands that you know about and check out their logos. What makes them successful?

For more quality, lesser known logos I recommend browsing LogoPond or visiting your local book store or library and reading some books on logo design.

The Not So Successful Logos

We can also learn from logos that have not been too successful, such as the ones on the right of the above picture. Some more very bad logos can be seen in the post is your logo design phallic? As seen in that post, some logos can depict things that may not always be noticeable to the designer (as in the middle logo above) or they could just be plain bad design, as in the logo to the right (above).

4. Establish your own logo design process

Now that we know what a logo is, what the principles and rules of logo design are and what makes a successful logo, we’re now prepared to begin the design process. This is the hardest part of these 5 tips, and is a whole topic in itself. Each person’s process is different and experience is usually the key factor when creating your own logo design process. For an example of a well established method, take a look at David Airey’s design process.

logo design process

In short, a logo design process usually consists of:

  1. The Design Brief
  2. Research and Brainstorming
  3. Sketching
  4. Prototyping and Conceptualising (See Step 5)
  5. Send to Client for Review
  6. Revise and Add Finishing Touches
  7. Supply Files to Client and Provide Customer Service

If you ever get stuck before or during your design process, I’ve provided some tips on How To Boost Your Creativity.

5. Learn the software and complete the logo

After you have got your design process sorted out, it is usually a good time to begin mastering your software (here’s a selection of Adobe Illustrator tutorials for reference). But before I get to that, I want to point out that Step 4 and Step 5 overlap, as it’s a catch 22 situation – you can’t design a logo by just hopping straight onto the computer, nor can you complete a logo design without knowing your software (the Adobe Creative Suite is a popular choice with professional designers).

Adobe Illustrator

Putting this aside, once you have arrived at your initial ideas and sketches from brainstorming, you can then move onto the computer to start digitizing your logo. After you have digitized the great concept(s), your client is ready to review your work, ask for possible revisions, and complete the design project. Thus, you have successfully created a professional logo.

WEBSITE LAUNCH: Kat Walking Dogs

Kat came to us in February looking to update her old rusty site. We here at The Design Stop blew her hair off when we developed a 3D layered slider on the homepage. We also made the navigation user-friendly, so that no matter where ever you are on the page the sub-navigation is always there. This site is packed with so many features, we didn’t know if the monitor would be able to contain them (but the monitor stayed strong).

Your Pet Concierge

At Kat Walking Dogs, we don’t just offer services… we provide you with your very own personal concierge (without the fancy price tag).

Specializing in care for all types of domestic and exotic pets, including, but not limited to, dogs, cats, fish, rabbits, ferrets, guinea pigs, hamsters, birds, parrots, snakes, spiders, iguanas, bearded dragons and turtles, every Kat Klient receives individualized and customized care based on their needs and the needs of their pet parents.

All of our home visits include Komplimentary Klient Kare home services, including bringing in mail and newspapers, opening and/or closing blinds, turning on and off lights, watering house plants, taking trash out and/or taking trash and recycling bins to and from the curb.

Take a look at her new site: 23

Google Webmaster Tools

Internet Marketing Tip of the Day

Google Webmaster Tools are a set of Internet marketing tools and website/blog diagnostic utilities designed to help you more effectively manage your Internet marketing. They are easy to use and 100% free. I’ve been using them for years with all of my clients and I have to say they have been an important part of the success we’ve achieved, particularly when it comes to search engine optimization.

While there are dozens of important features in Google Webmaster Tools, one of the most valuable is the “Site Health” feature. Site Health (on the main Dashboard, first seen when you login to Google Webmaster Tools) quickly tells you if Google and the Google Crawler had found any problems at your website. This is good to know SOONER rather than LATER if you have any interest in your site visibility and ranking at Google. You can learn more here: Google Webmaster Tools.

Watch This Sound by Daisho

Clear communication of your brand values in today’s volatile environment is important. We craft engaging multi-platform experiences. Our team of professionals is always ready to undertake any project, no matter how challenging.

The New User Community

Our team of professionals is always ready to undertake any project, no matter how challenging. Communication of your brand values in today’s environment is important. We craft engaging multi-platform experiences.

New Award Granted to Daisho

We craft engaging multi-platform experiences. Our team of professionals is always ready to undertake any project, no matter how challenging. Clear communication of your brand values.